»English Article (via: Society for New Communications Research)

Some raw data:

  • 81 of the Fortune 500 or 16% currently have public-facing blogs.
  • This compares with 39 percent of the Inc. 500; 41 percent of the higher education sector and 57 percent of the nation’s Top 200 Charities.
  • 28 percent of the Fortune 500’s blogs link to Twitter accounts. (Other Fortune 500 companies have Twitter accounts, but they are not linked to their blogs)
  • Five of the top ten companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America.
  • 90 percent of the Fortune 500’s blogs have the comments feature enabled.
  • The computer software/hardware technology industry has the most blogs, followed by the food and drug industry, financial services, Internet services, semi-conductors, retail and automotive respectively.
  • Ten percent of the Fortune 500’s blogs link to podcasts; 21 percent incorporate video

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