Technology+Culture+People // テクノロジーとか、人とか、文化とか。

I went to the British Television Advertising Awards  at the Walker Art Center in Minneapolis. It was very nice to see some of the TV Spots that I introduced in this blog winning awards.

I also cried for the first time in my life seeing a TV Spot.

I, however, felt very betrayed when I saw the client.

The TV Spot itself is a wonderful short film that conveys a story in a very simple, powerful, emotional, and beautiful way. I just remember all of my warm fuzzy feelings being blown away by the possibility that the entire spot could have been a missed TV show that is available from this service. It just made me feel like a fool for being so touched by the wonderful visuals and scenario work.

I think this is, hands down, a fabulous artistic work. As an advertisement, though, I only felt betrayed.

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ミネアポリスの Walker Art Center で British Television Advertising Awards の上映会があった。

そこで初めて、TVCMを見て泣いた。

でも、クライアント（オンデマンド放送）名をみて、かなりがっかりした。

僕が涙したストーリーが、見逃したテレビのワンシーンだったかも知れないと思うと、涙を流した自分がちょっとばかばかしくなった。映像作品としては、本当に素晴らしいと思う。美しいし、逆再生をアナログで行う手法、ストーリー、全てが本当に美しい作品だと思う。

ただ、そのぶん、最後に裏切られた感じがした。

»English Article (via: Gizmodo)

Very cool idea. I think it would have been a better use of this technology if there was a bigger surprise. I mean, you can already tell that the lady is naked even with those white boxes. Some part of me says “so what?” when discovering  that the lady was in fact wearing something. Ok, I’m not saying the advertisement would have been better if she was actually naked. It’s just that you always have to surprise your viewers, and it seems like this one was a give-away.

What if she was initially dressed behind those white boxes?? I think that would have caused a bigger surprise to see what is actually under her clothing. You know?

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面白いアイデアだけど、驚きが足りないと思う。だって、白いモザイクの下、もう既に裸じゃん。それをわざわざ携帯で覗いてしかも実際は下着をつけてましたってオチは、ちょっと残念な感じがしなくもない。どうせだったら、白いモザイクの後ろは実際に服を着てて、それを携帯で覗くと下着がみられる（チンカメ的な演出）の方がドキドキすると思うんだけどなー。

»English Article (via: AdFreak) || »日本語の記事 (via: Ad Innovator)

Very creative.